LIVE KNOWINGLY 

To announce the return of John Lewis' Never Knowingly Undersold price promise,

we launched a new platform, Live Knowingly.

CCO - Franki Goodwin

ECD - Eoin McLaughlin

CD - Mia Silverman 

Director - KingShe

Design Team: Maarit Koobas & Rakeem Russell

THE FILM

We created a film that showcases John Lewis’ heritage through a single shop window

and reflects everything the brand has seen, and learnt, over 100 years. 

OOH

Beyond the film, we brought to life what it means to Live Knowingly by crowdsourcing

wisdoms against John Lewis' core values of quality, service and price. A top 10 featured

in OOH, spearheaded by a huge takeover of Oxford Circus station. 

+ Recognition

British Arrows // Shortlist

Thinkboxes work of the month // Shortlist

Pick of the Day - David Reviews

Ad of the Day - The Drum

Editors Pick - AdAge