LIVE KNOWINGLY
To announce the return of John Lewis' Never Knowingly Undersold price promise,
we launched a new platform, Live Knowingly.
CCO - Franki Goodwin
ECD - Eoin McLaughlin
CD - Mia Silverman
Director - KingShe
Design Team: Maarit Koobas & Rakeem Russell
THE FILM
We created a film that showcases John Lewis’ heritage through a single shop window
and reflects everything the brand has seen, and learnt, over 100 years.
OOH
Beyond the film, we brought to life what it means to Live Knowingly by crowdsourcing
wisdoms against John Lewis' core values of quality, service and price. A top 10 featured
in OOH, spearheaded by a huge takeover of Oxford Circus station.
+ Recognition
British Arrows // Shortlist
Thinkboxes work of the month // Shortlist
Pick of the Day - David Reviews
Ad of the Day - The Drum
Editors Pick - AdAge